In 2002, American State Bank and the Lubbock Avalanche Journal joined with Metropolitan Lubbock Rotary Club in sponsoring the annual event. The individuals from these public safety organizations put their lives on the line for the citizens and visitors in our community each day, with unmatched dedication and a willingness to serve, protect and defend us, our property, and our lives.
The Unsung Heroes program was given this name because their service to our community often goes unnoticed and taken for granted. Metropolitan Lubbock Rotary Club felt that we sometimes fail to remember to thank those who create the atmosphere of safety and well-being.
This award is given annually to an EMT or paramedic, firefighter, police officer, patrolman and sheriff’s deputy for their sacrifice, dedication and willingness to risk their lives in making Lubbock a safe place to live. Each honoree is selected by their peers in their respective organizations.